Our Philosophy

by Cynthia Rando

Better Business By Design™

Our Better Business By Design™ model will help your company focus on building environments, products, and services that meet people’s needs. By truly understanding how people interact with their environments and their expectations, you can improve user experience and acceptance outcomes while reducing the risk of injuries. Organizations that place human-centered design at the center of their corporate strategies grow faster, have higher margins than their competitors and have a better safety record. They also have increased employee engagement and are more likely to attract and retain talent.

What is Human Factors?

Human Factors is an expertise that specializes in human everything – human safety, design, and preference. It is a science that studies humans and how we interact with other people, environments, societal influences, products, and services. Human Factors is the only answer to preventing errors or tragedies due to poor design. It’s the key to establishing a culture within your business that puts the human first.

Innovation is exciting, with new technologies appearing faster than we can keep track of them but how do we make sure that these new technologies are right for your users?

The only way to ensure that your customers are presented with the best products possible is to adopt a Human-Centered Design strategy.

No matter what industry you’re in, one thing is certain ~ human-centered companies thrive!

Is Human Factors for my company?

Your success as a business is not driven solely on the development of new technologies. Just because it emerges or it appears to be cutting-edge, does not mean that your users are going to find this technology helpful. 

True success as a company will be driven by maintaining a Human-Centered Design business strategy. If your company is incorporating Human Factors, you are keeping the human at the center of the design of your products and services. 

At Sophic Synergistics, we are not your average human factors consulting firm – with us, your company will become Sophic Smart. You will not only benefit from the methodologies and services of Human Factors experts, but with your personalized Human Factors Concierge™ and our Better Business By Design™ Model we will help you create a team that is focused on user experience as much as the daily tasks of the job.