Human Factors Consulting

Human-centered companies are becoming the business model of the future. By incorporating this innovative strategy your business can: grow faster, maintain higher margins than competitors, have higher user acceptance, and build a talented group of engaged employees.

Understanding your users is key to creating successful products and services. With human-centered design as your business strategy, your company will “wow” users! It all starts with your employees – by aligning your goals from the top-down, everyone’s work will come together and strive to meet the same goals. When your products and services are set up with your customers as the number one priority, you’ll be making meaningful connections with them before they even begin to employ your services.

How do you make human-centered design your business strategy? We will let you in on our secret – Better Business By Design™



Human Factors Specialties

Human-centered design as a business strategy with…


Creating project plans

Defining users & stakeholders

Needs to design requirements

Protocol development


Formative/Summative testing

User testing

Persona creation   



Focus groups

Usability sessions

Journey maps

Task analysis 


Data Analysis

Creating project plans

Defining users & stakeholders

Needs to design requirements

Protocol development

Better Business by Design™

Human-centered design is deeply rooted in the science of human factors, engineering, ergonomics, and cognitive psychology. Our Better Business By Design model will help your company focus on building environments, products, and services that meet people’s needs. By truly understanding how people interact with their environments and their expectations, you can improve user experience and acceptance outcomes while reducing the risk of injuries.

Organizations that place human-centered design at the center of their corporate strategies grow faster, have higher margins than their competitors and have a higher user acceptance. They also have increased employee engagement and are more likely to attract and retain talent.