What’s new in the world of human centered design, innovation and user experience? Read our thoughts on the latest happenings around the globe.
“We didn’t make any big changes. We just made a little tweak… Users won’t notice.” “It’s the latest technology! What could possibly go wrong?” “People already know how to use it. We don’t really need to retrain them.” Sound familiar? Then, when something...read more
There’s no question that an expert witness can play a critical role in the courtroom. Expert witnesses are often asked to evaluate and offer opinions in cases on a multitude of subjects including engineering, medicine, safety, marketing, and accident...read more
The summer of 2017 was not a good one for the US Navy. In fact, it's an important lesson in human factors. On June 17, 2017 the USS Fitzgerald was involved in a collision with the container ship MV ACX Crystal off the coast of Japan. Seven crew members were...read more
Over the past few years, we’ve written several blogs about medical errors and how human factors in medicine can help prevent them from happening. We often see stories in the news about patient safety issues that lead to harm and death, and we use our blogs to provide...read more
Flammable and hazardous chemicals. Powerful equipment. High pressure processes. It’s no secret: The oil and gas industry is one of the most dangerous industries in the world. Oil and gas professionals don’t just face a complex work environment, though. They...read more
“This product is going to change the world.”You’re a product designer, and your brain has been playing this mantra on repeat.“People are going to love it. Why wouldn’t they? I love it.”Of course you do. You’ve spent countless days and sleepless nights developing it....read more