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    The Hidden Burn: What Firefighters Face After the Fire is Out

    Human Factors: the Key to Well-Informed Decision Making

    AI: Unraveling the Human Factors of Artificial Intelligence

    People using voting booths with curtains.

    Time to Vote No on Bad Design

    Sophic SynergisticsNovember 5, 20180322 views

    Here we go again… The good old “user error” excuse.  

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    Public Restroom Sign

    It’s time for a bathroom remodel!

    Sophic SynergisticsOctober 26, 20180322 views

    How many times have you cringed when walking into a public restroom?   If you’re like…

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    Various vegetables on a bamboo mat.

    Can Human-Centered Design help us eat healthier?

    Sophic SynergisticsOctober 22, 20180341 views

    In 2006, The American Journal of Preventive Medicine issued a report about nutrition label guidelines:  

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    Woman in suit with head in her hand looking hopeless.

    8 reasons your business is failing… and what you can do about it.

    Sophic SynergisticsOctober 12, 20180316 views

    Nearly one-fifth of business startups fail in their first year, and one-half of employer establishments fail…

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    A man in a business suit holding a tablet with semi-transparent business charts and graphics overlayed on top of the image with a city skyline along the bottom.

    The future of AI is in human hands.

    Sophic SynergisticsOctober 11, 20180424 views

    If you haven’t noticed, artificial intelligence (AI) has been all over the news recently. In fact,…

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    Two people holding interlocking puzzle pieces.

    Sophic Synergistics Partners With Texas Medical Center Innovation Institute

    Sophic SynergisticsOctober 10, 20180402 views

    Sophic Synergistics, LLC will offer TMCx incubator companies and Bio Design fellows onsite human factors consulting…

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    A doctor views patient records on a digital screen.

    EHR Usability Issues Mean That Human-Centered Design Must Play A Larger Role

    Sophic SynergisticsSeptember 26, 20180403 views

    We’re on the verge of a healthcare revolution.   Every few decades it happens.  

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    Several large trucks on a multi-lane highway.

    Good News Truckers: Autonomous Trucks May Lead To More Driving Jobs

    Sophic SynergisticsSeptember 14, 20180379 views

    It’s a beautiful weekend and you feel like grabbing lunch. So, you hop in your self-driving…

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    By putting people first, Human-Centered Design can prevent product failure… and loss of life.

    Sophic SynergisticsAugust 30, 20180347 views

    “I was driving along the bridge, and at a certain point I saw the road in…

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    What VR and AR need most is Human-Centered Design

    Sophic SynergisticsAugust 23, 20180407 views

    Ed Fries, co-founder of the Xbox project, has a private collection of vintage European postcards. The…

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    Preparing for FDA medical device approval? Consider working with a Human-Centered Design expert.

    Sophic SynergisticsAugust 16, 20180455 views

    In the second half of 2016, over 180 million medical devices were recalled. Whether you’re a…

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    Want to have a successful startup? A little empathy goes a long way.

    Cynthia RandoAugust 9, 20180360 views

    Endless days and nights pouring over data. Website designs… and re-designs. Setting up a superior supply…

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