You are NOT your users.
“This product is going to change the world.” You’re a product designer, and your brain…
Why you’ll never innovate without user experience design
Innovation. Google the definition of the word, and you’ll see this: “a new method, idea,…
Yes, sometimes a bad user experience is the goal!
Do you realize how deeply your life is intertwined with technology? You live in a world…
Flight Safety Depends on Human-Centered Design
Ethiopian Airlines Flight 302.Lion Air Flight 610.Two Boeing 737 Max 8 airplanes. 346 lives lost.…
It is Not Human Error and NEVER Will Be!
We’re not just trying to grab your attention with a sensational headline. Although, if you own…
It’s been 60 years and U.S. airport design is still disappointing flyers.
The United States is currently the global leader in science and technology. However, if you walk…
Healthcare’s Next Big Thing: AI?
There are some new superstars in Silicon Valley, doc.ai is one of them. They have created…
Hack or Breach: What is Really Happening with Your Health Information
Did you know that the U.S. Department of Health and Human Services’ Office for Civil Rights…
Human Factors: The Answer to Reducing the Risk of Self-Contamination in Healthcare Settings
In late 2018 and early 2019, the Democratic Republic of the Congo (DRC) is experiencing the…
Why Customers Will Fight for the Best Products & Services
It happens every year on Black Friday… Bargain hunters engage in frenzied fights to get their…
They Just Don’t Get It: Why So Many Retailers Are Failing
Retail is tough… there’s just so much competition these days. And who can compete with Amazon?!…
Innovative or Design Failure? A Look at the Boeing Max 8
To handle an increased production rate of 47 jets per month (up from 42), Boeing proudly…