What's in a name...
The Sophic Story
Sophic was born from a desire to change the way we think about business and the products and services we build. At the center of everything we do are the people we serve and the real problems we solve by enhancing everyday life and experiences. Human factors provides us a strong foundation, which makes the user our number one priority. Our strategy is to fill the gap that lies between human factors as a design approach and human factors as a business strategy.
Our vision: to help companies achieve their goals and engage in Better Business By Design™. Your company is made up of many moving parts, we look at all of these parts. At Sophic, we help you align your company goals from top to bottom: from the people who solve problems and deliver solutions to the customers you build products and services for.
We not only provide human-centered design and business strategy consulting, our #1 service is being your trusted partner. No two clients are the same, and we will always strive to provide you with just the right amount of support, everything you need and nothing you don’t. Our name says it all, we roll our sleeves up and work right beside you. For us, you aren’t just another name on a roster of clients, we are a part of your team. Find out how to join the Sophic family and contact us today!
Meet our CEO
Cynthia Rando, CEO & Founder, MS, MBA, CHFP
Cynthia is a Certified Human Factors Professional (CHFP) and the V.P. of the Board of Certification in Professional Ergonomics. She received her B.S. and M.S. in Human Factors Engineering from Clemson University and an MBA from Northeastern University.
Cynthia has worked in human-centered design for over 17+ years. She spent over 15 years at NASA’s Johnson Space Center in Houston, providing leadership and proactively addressing several critical areas in human factors and human-centered design. The projects which she was involved in include user interface design, ergonomics, safety and risk mitigation strategies, usability and user experience, accident investigation and root cause analyses. Cynthia assisted in the implementation of culture change initiatives and innovative solutions including the U.S. government’s first use of crowdsourcing as a disruptive business model. She also assisted with the development of the Center of Excellence for Collaborative Innovation and the NASA Human Health and Performance Center.
Cynthia’s passion for the propagation of education in human factors principles and human-centered design as a business model is shown throughout her career. She has served as an associate professor at the University of Houston-Clear Lake, providing instruction in human factors and ergonomics course material. Currently, she serves as a trusted advisor and consultant for the Texas Medical Center Innovation Incubator’s medical device startup cohorts and The Texas Committee on Autonomous Systems.
As founder and CEO of Sophic Synergistics, Cynthia brings all of her academic, technical, and professional experience to the table. Along with her team, Sophic provides support to companies in a holistic and human-centered strategy that has never been seen before.